Hello! I am Nirali, a Physician-turned-Service Design Strategist with over 10 years of experience. I bridge the critical gap between clinical realities and design innovation. I specialize in translating complex medical ecosystems into safe, intuitive, and digitally integrated care experiences. I have led cross-functional teams to deliver systemic transformation for major health organizations. In my free time, I study neuro-aesthetics and explore how interior design shapes mental well-being.
WORKED WITH/FOR/AT
CORE CAPABILITIES
CARE DELIVERY STRATEGY
Bridging the gap between executive vision and clinical reality. I design future-ready service models that align connected care solutions with human needs to drive patient safety and sustainable operational excellence.
-
Service Model Innovation
-
Connected Health Ecosystems
-
Experience & Workflow Strategy
SERVICE & BEHAVIOR DESIGN
Optimizing ecosystems and driving adoption. I combine service orchestration with behavioral science to design low-friction workflows that drive patient adherence and ensure seamless provider compliance.
-
Service Blueprinting & Orchestration
-
Care Pathway Optimization
-
Behavioral Nudges & Adoption
SYSTEMS THINKING
Navigating organizational complexity. I align diverse stakeholders around shared goals, mapping the entire ecosystem to create sustainable solutions that integrate seamlessly into existing hospital environments.
-
Stakeholder Alignment Strategy
-
Complex Ecosystem Mapping
-
Scalable Framework Design
DESIGN RESEARCH
Going beyond "what" users say to understand "why." I leverage deep qualitative inquiry to uncover the visceral reality of care, ensuring that solutions truly resonate with users.
-
Clinical Ethnography & Shadowing
-
Participatory Design & Co-Creation
-
Insight-to-Action Roadmap
SPATIAL & EXPERIENCE STRATEGY
Designing for the sensory reality of care. I apply neuroscience principles to integrate technology into the physical environment, reducing alarm fatigue and cognitive load.
-
Ambient Intelligence Strategy
-
Physical-Digital Integration
-
Sensory Design (Alarm Fatigue)
STRATEGIC FORESIGHT
De-risking the future of connected care. I use speculative design to anticipate systemic shifts, helping organizations build resilient, future-ready systems.
-
Scenario Planning & World-building
-
Comprehensive Foresight Research
-
Futures Workshop Fascilitation
CASE STUDIES
= Password Protected
THE SPATIALLY INTELLIGENT HOSPITAL
Orchestrating future-ready care delivery via a spatially intelligent infrastructure and experience strategy.
CLIENT INNOVATION COUNCIL STRATEGY
Operationalizing human-centered innovation to transform B2B relationships and drive strategic client co-creation.
OPTIMIZING PATIENT FLOW (DIGITAL TWIN)
Unlocking latent hospital capacity and maximizing throughput by diagnosing root causes of flow friction.
